What Are Your Customers Saying?
An Introduction to Social Media Listening

October 29, 2 - 5:30 pm, San Francisco

The Sentiment Analysis Symposium presents a special, Monday afternoon, October 29, 2012 class, An Introduction to Social Media Listening, designed and taught by noted analyst and consultant, Mike Moran.

Mike is co-author of the best-selling book Search Engine Marketing, Inc., a former IBM Distinguished Engineer with more than 30 years experience in text analytics and search technology, including experience at IBM Research. Mike led the original search marketing strategy for ibm.com, which he worked on for eight years, and was Product Manager for IBM's OmniFind search product.

Mike is the author of the acclaimed book on Internet marketing, Do It Wrong Quickly, and serves as Chief Strategist for Converseon, a leader in social media listening software. He is a Visiting Lecturer at the University of Virginia's Darden School of Business, and an instructor at Rutgers, Fairleigh Dickinson, and other universities. Reach him through his Web site (mikemoran.com) and through the Biznology newsletter and blog that he founded, and check out his columns for Search Engine Guide.

Register today for Mike's class, or combine with a Sentiment Analysis Symposium registration for $50 off!
Developers and Advanced Users: Register for the Practical Sentiment Analysis tutorial in combination with the Sentiment Analysis Symposium for an extra $50 off.

What Are Your Customers Saying?

Social media usage is exploding. All the cool kids are doing it. But how do you keep up with what people are saying about your brand? How do you know if they are positive or negative? Or how the conversation is trending? And how do you pull that off in every country around the world? To answer those questions, and many more, you need a social media listening program.

In this class...

You'll walk through the entire process of planning and executing social media listening in your organization:

It's easy to fire up a basic tool, such as Google Alerts, but if you want to move from ad hoc listening to driving real business value, you need to mobilize your team to use the information out there to your advantage.

Your customers are talking. Are you listening?

Register Now!

Register for the class or the symposium or both. Visit the registration page.

Mike's class will take place in the Bar Association of San Francisco facility, in the Bently Reserve building at 301 Battery Street, San Francisco.

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